On this page
Short answer
Store setup support is guidance for businesses on opening a seller account on international marketplaces, preparing the store and product listings, configuring shipping and returns settings, and sending the first orders with the ETGB.
What the support covers
- Choosing a marketplace: identifying the right channel for your product and target market
- Preparing the documents and information needed for a seller account
- Setting up shipping profiles, delivery times and a returns policy
- Entering shipping weights and dimensions correctly in product listings
- Sending the first orders with the ETGB and the tracking number flow
Preparation checklist before you start
- Tax registration and an e-invoice / e-archive system (required for exporting with the ETGB)
- HS codes (GTİP), weights and packed dimensions of your products
- Product descriptions, size charts and care instructions in English
- A shipping price policy: free shipping, a flat rate or weight-based rates
- A returns policy and process (returns management)
- The target market's tax rules: IOSS in the EU, the de minimis change in the US
What to watch for in shipping settings, by marketplace
| Channel | Key point in the shipping settings |
|---|---|
| Amazon | For seller fulfilment (FBM), the delivery time and tracking number; for FBA, a plan for bulk shipments to the Amazon warehouse |
| Etsy | Processing time, country groups and prices in the shipping profile; adding the tracking number to the order on time |
| eBay | International shipping options and the delivery time estimate; uploading tracking information on time |
| Shopify / your own website | Shipping rates by zone, whether taxes are included in the price, and returns rules |
Marketplace guides
Frequently asked questions
Do I need a company to open a store on Etsy or Amazon?
Marketplaces apply different conditions to individual and business seller accounts. Regular commercial sales abroad and exports with the ETGB require a tax registration that allows you to issue invoices; decide on the right structure with your accountant.
Who handles shipping once the store is open?
You can ship your orders abroad with Cargonet under the ETGB and enter the tracking number on the marketplace.
Which marketplace should I choose?
It depends on your product and target market: Etsy for handmade and design products, Amazon for selling to a wide audience, and your own website, such as Shopify, for a branded store experience are common choices.
How is the scope of store setup support decided?
The scope is decided together at the initial meeting, based on the marketplace you choose, the number of products and the documents you already have.